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Tag Archives: Vemma


FTC and Direct Selling Come to the Table as Stakeholders: H.R. 3409

December 4, 2017

Guest author Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the U.S. Direct Selling Association. He has served as legal advisor to various major direct selling […]

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A Look Back at 2016 in the News

January 2, 2017

This week we feature highlights from the direct sales industry news as they appeared on our newsletter throughout last year. Once again, it was most certainly an interesting year with all the positive and the negative news. This is a compilation of pieces from last year that I personally have found more memorable or inspiring […]

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2015: A Year in The News

January 4, 2016

This week I will be featuring highlights from the industry news as they appeared on our newsletter throughout last year. I hope you will agree with me that it was most certainly an exciting year with all the positives and the negatives. This is a compilation of news pieces from last year that I personally […]

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In 100 Words: Looking Ahead to 2016

December 7, 2015

The year draws to an end. So, it would be interesting to hear from some of the prominent persons of the direct selling community what they see coming in 2016. “What will be the most important issue, whether it be an opportunity or a threat, in the direct selling industry that will need a closer […]

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The PR Imperative Post-Vemma

November 9, 2015

This week’s guest post is from Bobbie Wasserman. Bobbie is the Managing Director of Wave2 Alliances Inc., a public relations and corporate reputation firm that builds and restructures corporate communications departments to better serve today’s communication platforms. She has helped to shape the communications landscape of global brands and leading companies like Amgen, Arbonne, Bank of Montreal, […]

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In 100 Words: What Should the Others Do?

September 28, 2015

The court ruling on Vemma upon Federal Trade Commission’s (FTC) accusations undoubtedly has attracted much attention within and out of the direct selling industry. So, when a member of this industry receives such a ruling, what should the others do, how should they position themselves? “When authorities file a lawsuit declaring a direct selling company […]

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Vemma: Preparing for the FTC Ambush

September 21, 2015

This week’s author Jeffrey A. Babener is the principal attorney in the law firm of Babener & Associates. For more than 25 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the Direct Selling Association. He has served as legal advisor to various NYSE direct selling […]

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Guest Authors @ WDS


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Michel Bayan
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Rick Loy
Alan Luce
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