August 13, 2018
This article is a review of the first-half 2018 performances of seven major public direct selling companies from a revenue growth perspective. You will see there were both impressive and unsatisfactory performances in the second quarter. AVON Avon’s second quarter global revenue was down 3% from last year previous quarter ($1.352 b vs. $1.396 b). […]
Read MoreMay 14, 2018
Having received their first quarter reports, the time has come to review how the industry’s giants did in the first three months. The analysis covers the seven largest public (e.g. whose shares are traded on the stock exchanges) direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, and USANA. Once again, the article will […]
Read MoreFebruary 26, 2018
This week’s article will be a review of six of the largest public direct sales companies’ 2017 growth figures. Although they cannot represent the whole global industry, how these “biggies” have been doing surely gives an idea: AVON Avon’s Q4 2017 sales was at par with its previous year same period sales: Approximately $1.6 billion. […]
Read MoreJanuary 1, 2018
This week’s article includes highlights from the industry news as they appeared on The WDS newsletter throughout 2017. As you scroll down, I am sure you will agree with me that it was most certainly another exciting year for the industry with all the positives and the negatives. Below is a compilation of news pieces […]
Read MoreNovember 27, 2017
Last week we covered seven of the largest direct selling firms’ third quarter performances from a growth perspective. This time, we will be looking into how they did in costs and consequently, in profits. Before going into individual company numbers, a few general observations: * All seven companies report profits for the third quarter. All […]
Read MoreNovember 20, 2017
Having received their periodical financial reports, we now have the opportunity to review companies’ growth performances as of end-third quarter. We also now have a better idea as to how some of the giants will close the year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, […]
Read MoreOctober 30, 2017
People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building credibility towards a product. Depending on the company’s overall strategy and on that specific product, the endorsing personality can be a movie star, musician, model, athlete […]
Read MoreAugust 28, 2017
The World of Direct Selling’s “Executive Q&A” this time is with USANA‘s CEO Kevin Guest. Kevin has been working for USANA for 25 years now. He joined the company in 1992 as Executive Director of Media and Events, became USANA’s CMO in 2008, and CEO in 2016. Could you tell us about your education? I […]
Read MoreAugust 14, 2017
Having completed the first half the year, we now have public companies’ second quarter reports. We will be reviewing in this article, six of the world’s largest public direct sellers’ growth figures: Avon, Herbalife, Natura, Nu Skin, Tupperware and USANA in alphabetical order. AVON Following the less-than-satisfactory results in the first quarter, there were hopes […]
Read MoreMay 29, 2017
Following the end of the first quarter, it is now the time to review the performances of some of the largest direct selling companies. This analysis so far has covered Avon, Herbalife, Natura, Nu Skin, Oriflame and Tupperware, the largest public direct sellers. This time, USANA has been added after its year-end report announcing it […]
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