November 11, 2019
Following the third quarter, five of the largest public direct sellers’ sales so far in 2019 have been lower than last year. The sales declines range from -1% (Herbalife) to -15% (Avon). Let’s take a look at these companies’ sales performances one by one… AVON Following the third quarter results, Jan Zijderveld, Avon CEO, said, […]
Read MoreAugust 19, 2019
This week I have the quarterly growth analysis that I have been doing for several years. It focuses on the largest public direct sales companies and as far as I am concerned, gives an insight on the global industry’s direction. Previously, this analysis had included Oriflame as well, but as this company decided to […]
Read MoreMay 13, 2019
This quarterly analysis focuses on the seven largest public direct sellers. The period covering the first three months was generally not so good for this group of companies. Only one company reported a solid growth. Two of them came up with almost flat performances, but the remaining four announced quite negative numbers. AVON Avon’s global […]
Read MoreFebruary 25, 2019
As we have their 2018 4Q reports at hand, the time has come to take a look at how the industry’s major players did last quarter and eventually, closed the year. The review focuses on the largest seven publicly-owned direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA. AVON Avon’s total revenue in […]
Read MoreNovember 12, 2018
Having received the quarterly results, we can now review and compare companies’ growth performances as of end-third quarter. We also now have a better idea as to how these direct selling giants will close this year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA, […]
Read MoreAugust 13, 2018
This article is a review of the first-half 2018 performances of seven major public direct selling companies from a revenue growth perspective. You will see there were both impressive and unsatisfactory performances in the second quarter. AVON Avon’s second quarter global revenue was down 3% from last year previous quarter ($1.352 b vs. $1.396 b). […]
Read MoreMay 14, 2018
Having received their first quarter reports, the time has come to review how the industry’s giants did in the first three months. The analysis covers the seven largest public (e.g. whose shares are traded on the stock exchanges) direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, and USANA. Once again, the article will […]
Read MoreFebruary 26, 2018
This week’s article will be a review of six of the largest public direct sales companies’ 2017 growth figures. Although they cannot represent the whole global industry, how these “biggies” have been doing surely gives an idea: AVON Avon’s Q4 2017 sales was at par with its previous year same period sales: Approximately $1.6 billion. […]
Read MoreNovember 27, 2017
Last week we covered seven of the largest direct selling firms’ third quarter performances from a growth perspective. This time, we will be looking into how they did in costs and consequently, in profits. Before going into individual company numbers, a few general observations: * All seven companies report profits for the third quarter. All […]
Read MoreNovember 20, 2017
Having received their periodical financial reports, we now have the opportunity to review companies’ growth performances as of end-third quarter. We also now have a better idea as to how some of the giants will close the year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, […]
Read MoreOctober 30, 2017
People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building credibility towards a product. Depending on the company’s overall strategy and on that specific product, the endorsing personality can be a movie star, musician, model, athlete […]
Read MoreAugust 28, 2017
The World of Direct Selling’s “Executive Q&A” this time is with USANA‘s CEO Kevin Guest. Kevin has been working for USANA for 25 years now. He joined the company in 1992 as Executive Director of Media and Events, became USANA’s CMO in 2008, and CEO in 2016. Could you tell us about your education? I […]
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