February 25, 2019
As we have their 2018 4Q reports at hand, the time has come to take a look at how the industry’s major players did last quarter and eventually, closed the year. The review focuses on the largest seven publicly-owned direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA. AVON Avon’s total revenue in […]
Read MoreDecember 17, 2018
It all started in 1967 when two brothers teamed up with a friend to set up an “Avon-like” company in Stockholm, Sweden. Oriflame would sell Swedish natural cosmetics. The brand’s promise was the natural beauty that the world had been associating with Sweden. The founders also insisted on not testing their products on animals, a concept that […]
Read MoreNovember 12, 2018
Having received the quarterly results, we can now review and compare companies’ growth performances as of end-third quarter. We also now have a better idea as to how these direct selling giants will close this year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA, […]
Read MoreAugust 13, 2018
This article is a review of the first-half 2018 performances of seven major public direct selling companies from a revenue growth perspective. You will see there were both impressive and unsatisfactory performances in the second quarter. AVON Avon’s second quarter global revenue was down 3% from last year previous quarter ($1.352 b vs. $1.396 b). […]
Read MoreMay 14, 2018
Having received their first quarter reports, the time has come to review how the industry’s giants did in the first three months. The analysis covers the seven largest public (e.g. whose shares are traded on the stock exchanges) direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, and USANA. Once again, the article will […]
Read MoreFebruary 26, 2018
This week’s article will be a review of six of the largest public direct sales companies’ 2017 growth figures. Although they cannot represent the whole global industry, how these “biggies” have been doing surely gives an idea: AVON Avon’s Q4 2017 sales was at par with its previous year same period sales: Approximately $1.6 billion. […]
Read MoreNovember 27, 2017
Last week we covered seven of the largest direct selling firms’ third quarter performances from a growth perspective. This time, we will be looking into how they did in costs and consequently, in profits. Before going into individual company numbers, a few general observations: * All seven companies report profits for the third quarter. All […]
Read MoreNovember 20, 2017
Having received their periodical financial reports, we now have the opportunity to review companies’ growth performances as of end-third quarter. We also now have a better idea as to how some of the giants will close the year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, […]
Read MoreOctober 30, 2017
People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building credibility towards a product. Depending on the company’s overall strategy and on that specific product, the endorsing personality can be a movie star, musician, model, athlete […]
Read MoreSeptember 11, 2017
In an article I wrote back in October 2016 I was discussing if Oriflame was back on track. The reason was that after a period of unsatisfactory results between the years 2010-2016, Oriflame had reported quite positive figures for the second quarter of 2016. As a background information, with an annual sales of EUR 1.2 billion […]
Read MoreMay 29, 2017
Following the end of the first quarter, it is now the time to review the performances of some of the largest direct selling companies. This analysis so far has covered Avon, Herbalife, Natura, Nu Skin, Oriflame and Tupperware, the largest public direct sellers. This time, USANA has been added after its year-end report announcing it […]
Read MoreApril 3, 2017
Few weeks ago we saw how the industry giants ended 2016 from a growth perspective. This time we will review their and also several others’ year-end cost structures and profits. We will be covering 11 public direct selling companies of various sizes and with different product portfolios: Avon, Herbalife, Mannatech, Natura, Nature’s Sunshine Products, NHT Global, […]
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