May 18, 2020
Among the six major direct sellers reviewed here, four of them reported weakening sales. Given the circumstances we are all in globally, this was not surprising obviously. It was interesting though, the other two announced they had managed to grow. Let’s take a closer look at each of them: HERBALIFE Herbalife came up with a […]
Read MoreMarch 30, 2020
In this brief analysis, we take a look at a few of the major direct sellers’ fourth quarter and 2019 growth performances. It is true that these companies alone do not fully represent the sentiment or the trends in the industry, yet how they are doing does give some significant indications. Below is a general […]
Read MoreJanuary 6, 2020
This week’s featured article is a brief compilation of industry news of significance from 2019. As you scroll down, I am sure you will agree with me that it was most certainly another exciting year for the industry with all the positives and the negatives. I have also included articles from The World of Direct […]
Read MoreNovember 11, 2019
Following the third quarter, five of the largest public direct sellers’ sales so far in 2019 have been lower than last year. The sales declines range from -1% (Herbalife) to -15% (Avon). Let’s take a look at these companies’ sales performances one by one… AVON Following the third quarter results, Jan Zijderveld, Avon CEO, said, […]
Read MoreOctober 28, 2019
Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the U.S. Direct Selling Association. He has served as legal advisor to various major direct selling companies, […]
Read MoreOctober 14, 2019
Mark Hughes was born in 1956, in California. He began living with his mother after his parents divorced when he was 14. His mother at the time was fighting with obesity and was heavily on various pills. Mark dropped out of school in the ninth grade. He started using drugs. “I was a little delinquent. […]
Read MoreOctober 7, 2019
A widely accepted claim about the industry says it is not a business model that can be pursued for a long period of time. So, both the investors and the individuals should think twice before getting into it. While there are no meaningful statistics that prove direct selling companies have shorter life spans than say, […]
Read MoreAugust 19, 2019
This week I have the quarterly growth analysis that I have been doing for several years. It focuses on the largest public direct sales companies and as far as I am concerned, gives an insight on the global industry’s direction. Previously, this analysis had included Oriflame as well, but as this company decided to […]
Read MoreJune 3, 2019
Author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network marketing companies at every stage of success. Steve has a 20+ year career in direct sales that included working as the CEO at three prominent network marketing companies and as […]
Read MoreMay 27, 2019
Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the U.S. Direct Selling Association. He has served as legal advisor to various major direct selling companies, […]
Read MoreMay 13, 2019
This quarterly analysis focuses on the seven largest public direct sellers. The period covering the first three months was generally not so good for this group of companies. Only one company reported a solid growth. Two of them came up with almost flat performances, but the remaining four announced quite negative numbers. AVON Avon’s global […]
Read MoreFebruary 25, 2019
As we have their 2018 4Q reports at hand, the time has come to take a look at how the industry’s major players did last quarter and eventually, closed the year. The review focuses on the largest seven publicly-owned direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA. AVON Avon’s total revenue in […]
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