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Tag Archives: Doug DeVos


Amway Holds on to the Crown, But…

March 19, 2018

Since 2012, Amway has been the largest direct seller in the world from the sales point of view. 2012 was the year when Avon and Amway changed places at the top. Not only this, the figures below also show that this company is a direct sales giant from various aspects: * Operates in more than […]

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Amway in 2016

March 27, 2017

Amway has been the world’s largest direct sales company since 2012. Amway also ranks the 29th on Forbes Magazine’s 2016 List of “America’s Largest Private Companies”. 2012 was the year when Avon and Amway changed places. Then, Amway’s sales increased and reached $11.8 Billion a year later in 2013, a figure that has not been […]

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In 100 Words: An Expat or a Local Country Manager?

April 11, 2016

Whether a company should bring an expat to lead its expansion into a new market or hire a local has been an ongoing discussion within the industry. Each approach has its defendants. For instance, Doug DeVos, the President of Amway and the Chairman of the World Federation of Direct Selling Associations (WFDSA) takes side on […]

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Amway in 2014 at A Glance

October 12, 2015

Since it took over the throne from Avon in 2012, Amway has been the world’s largest direct selling enterprise. That year, Amway’s global sales reached $11.3 billion. This increased by 4.4% in 2013 to $11.8 billion and then dropped by 8% in 2014 to $10.8 billion. That was even lower than 2012’s figure. Even after […]

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