August 12, 2019
Growth is important in all industries, no doubt about it. In today’s challenging business environment, this is crucial at least to prevent complete failure. That said, growth is probably more important in direct selling than it is in many other industries. And this is especially so on the acquisition of sales force members. We […]
Read MoreJuly 22, 2019
Guest author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network marketing companies at every stage of success. Steve has a 20+ year career in direct sales that included working as the CEO at three prominent network marketing companies and […]
Read MoreJune 24, 2019
A well-designed compensation plan is vital for a direct selling company’s success. There is no doubt about it. The direct selling industry (at least in general) has learned this lesson so far. It has been proven so many times that it is impossible to sustain a successful direct sales business without it. A compensation plan […]
Read MoreJune 3, 2019
Author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network marketing companies at every stage of success. Steve has a 20+ year career in direct sales that included working as the CEO at three prominent network marketing companies and as […]
Read MoreMay 27, 2019
Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the U.S. Direct Selling Association. He has served as legal advisor to various major direct selling companies, […]
Read MoreApril 29, 2019
Legitimate direct selling and pyramid schemes have often been confused. While there are clear distinctions between the two, pyramid scheme promoters do everything possible to disguise what they really do and to represent themselves as legitimate network marketing activities. We will go over some of the most frequently asked questions on this topic: 1. What […]
Read MoreApril 8, 2019
Early this year, what the individual direct sellers had been earning abruptly made the headlines. There was a report from the FTC (Federal Trade Commission) in the U.S., according to the news. The US Direct Selling Association responded to this, saying there was no such report and there was “actually a comment submitted by a […]
Read MoreOctober 15, 2018
“Cost multiple” has been a very popular concept in direct selling. For those who are not that familiar with this concept, it is a numerical value showing how much retail sales is to be achieved with “one unit” of product cost. Direct selling consultant Dan Murphy says in his article The Implications of a Trade […]
Read MoreSeptember 17, 2018
This week’s article is a short compilation of questions that are frequently directed to those in the direct selling industry. These questions are asked either because of being less or misinformed or due purely to prejudices. I am sure many of you have come across some or all of these. Here are my usual answers […]
Read MoreSeptember 10, 2018
In 1975, the U.S. Federal Trade Commission (FTC) accused Amway of operating as a pyramid scheme. Many people might think this case had lasted a few months at most but actually it took four years until 1979. As an introductory note, the Federal Trade Commission has the regulatory authority over direct selling businesses in the […]
Read MoreJanuary 22, 2018
Guest author Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the U.S. Direct Selling Association. He has served as legal advisor to various major direct selling […]
Read MoreDecember 11, 2017
Throughout my career within the direct selling industry, I have received many questions on one of the main components of any direct sales business: The Compensation Plan. Some of these questions aimed at understanding what this “mysterious plan” was all about. The intentions behind some others were to have a good, solid, competitive plan and […]
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