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Tag Archives: Avon


Third Quarter in Sales Figures

November 12, 2018

Having received the quarterly results, we can now review and compare companies’ growth performances as of end-third quarter. We also now have a better idea as to how these direct selling giants will close this year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA, […]

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Will Avon’s Turnaround Be Real This Time?

October 8, 2018

When Andrea Jung was replaced by Sheri McCoy in early 2012 as Avon’s new CEO, expectations from McCoy were quite high. Andrea Jung had been promoted to CEO role at the age of 41 in 1999 and remained there for 12 years. After all those years, the company she handed over to Sheri McCoy was […]

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Mid-Year Growth Performances of Major Direct Sellers

August 13, 2018

This article is a review of the first-half 2018 performances of seven major public direct selling companies from a revenue growth perspective. You will see there were both impressive and unsatisfactory performances in the second quarter. AVON Avon’s second quarter global revenue was down 3% from last year previous quarter ($1.352 b vs. $1.396 b). […]

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Direct Sales Giants’ First Quarter Results

May 14, 2018

  Having received their first quarter reports, the time has come to review how the industry’s giants did in the first three months. The analysis covers the seven largest public (e.g. whose shares are traded on the stock exchanges) direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, and USANA. Once again, the article will […]

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2017 in Growth Numbers: Avon, Herbalife, Nu Skin, Oriflame, Tupperware, USANA

February 26, 2018

This week’s article will be a review of six of the largest public direct sales companies’ 2017 growth figures. Although they cannot represent the whole global industry, how these “biggies” have been doing surely gives an idea: AVON Avon’s Q4 2017 sales was at par with its previous year same period sales: Approximately $1.6 billion. […]

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Those That Have Made a Huge Impact on the Industry, Part 1

January 29, 2018

Since the beginnings of organized direct selling, many entrepreneurs have left their footprints for others to follow. Among them, there are those who are still strong inspirations with what they had achieved. This week’s and the next week’s articles will highlight some of these true visionaries. David H. McConnell (1858-1937) “That transition from selling books […]

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Third Quarter in 7 Companies’ Profit Figures

November 27, 2017

Last week we covered seven of the largest direct selling firms’ third quarter performances from a growth perspective. This time, we will be looking into how they did in costs and consequently, in profits. Before going into individual company numbers, a few general observations: * All seven companies report profits for the third quarter. All […]

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Third Quarter in 7 Companies’ Sales Figures

November 20, 2017

Having received their periodical financial reports, we now have the opportunity to review companies’ growth performances as of end-third quarter. We also now have a better idea as to how some of the giants will close the year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, […]

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Celebrity Endorsements in Direct Selling

October 30, 2017

People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building credibility towards a product. Depending on the company’s overall strategy and on that specific product, the endorsing personality can be a movie star, musician, model, athlete […]

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Mid-Year Sales Performances of Six Public Direct Sellers

August 14, 2017

Having completed the first half the year, we now have public companies’ second quarter reports. We will be reviewing in this article, six of the world’s largest public direct sellers’ growth figures: Avon, Herbalife, Natura, Nu Skin, Tupperware and USANA in alphabetical order. AVON Following the less-than-satisfactory results in the first quarter, there were hopes […]

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The First Quarter of 2017 in Growth Figures

May 29, 2017

Following the end of the first quarter, it is now the time to review the performances of some of the largest direct selling companies. This analysis so far has covered Avon, Herbalife, Natura, Nu Skin, Oriflame and Tupperware, the largest public direct sellers. This time, USANA has been added after its year-end report announcing it […]

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Revenues, Costs and Profits

April 3, 2017

Few weeks ago we saw how the industry giants ended 2016 from a growth perspective. This time we will review their and also several others’ year-end cost structures and profits. We will be covering 11 public direct selling companies of various sizes and with different product portfolios: Avon, Herbalife, Mannatech, Natura, Nature’s Sunshine Products, NHT Global, […]

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