November 11, 2019
Following the third quarter, five of the largest public direct sellers’ sales so far in 2019 have been lower than last year. The sales declines range from -1% (Herbalife) to -15% (Avon). Let’s take a look at these companies’ sales performances one by one… AVON Following the third quarter results, Jan Zijderveld, Avon CEO, said, […]
Read MoreOctober 7, 2019
A widely accepted claim about the industry says it is not a business model that can be pursued for a long period of time. So, both the investors and the individuals should think twice before getting into it. While there are no meaningful statistics that prove direct selling companies have shorter life spans than say, […]
Read MoreSeptember 16, 2019
Beginnings Natura was founded in 1969 in Brazil by Luiz Seabra. 27-year-old Seabra founded Natura as a small lab and a cosmetics shop. In the beginning, his intention was traditional retailing. Five years later, the decision was to go direct selling, following Avon, which had been successfully operating in Brazil for a while. For eight […]
Read MoreAugust 19, 2019
This week I have the quarterly growth analysis that I have been doing for several years. It focuses on the largest public direct sales companies and as far as I am concerned, gives an insight on the global industry’s direction. Previously, this analysis had included Oriflame as well, but as this company decided to […]
Read MoreJune 17, 2019
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing partner of Strategic Choice Partners, a consulting firm that offers strategic support and services to direct selling companies. Guest Post by Brett Duncan […]
Read MoreMay 13, 2019
This quarterly analysis focuses on the seven largest public direct sellers. The period covering the first three months was generally not so good for this group of companies. Only one company reported a solid growth. Two of them came up with almost flat performances, but the remaining four announced quite negative numbers. AVON Avon’s global […]
Read MoreMarch 25, 2019
Since the beginnings of organized direct selling, many entrepreneurs have left their footprints on this industry for others to follow. Among them, there are some who still strongly inspire with what they had achieved. This week’s and the next week’s articles will highlight these true visionaries. David H. McConnell (1858-1937) “That transition from selling books […]
Read MoreFebruary 25, 2019
As we have their 2018 4Q reports at hand, the time has come to take a look at how the industry’s major players did last quarter and eventually, closed the year. The review focuses on the largest seven publicly-owned direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA. AVON Avon’s total revenue in […]
Read MoreNovember 12, 2018
Having received the quarterly results, we can now review and compare companies’ growth performances as of end-third quarter. We also now have a better idea as to how these direct selling giants will close this year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA, […]
Read MoreOctober 8, 2018
When Andrea Jung was replaced by Sheri McCoy in early 2012 as Avon’s new CEO, expectations from McCoy were quite high. Andrea Jung had been promoted to CEO role at the age of 41 in 1999 and remained there for 12 years. After all those years, the company she handed over to Sheri McCoy was […]
Read MoreAugust 13, 2018
This article is a review of the first-half 2018 performances of seven major public direct selling companies from a revenue growth perspective. You will see there were both impressive and unsatisfactory performances in the second quarter. AVON Avon’s second quarter global revenue was down 3% from last year previous quarter ($1.352 b vs. $1.396 b). […]
Read MoreMay 14, 2018
Having received their first quarter reports, the time has come to review how the industry’s giants did in the first three months. The analysis covers the seven largest public (e.g. whose shares are traded on the stock exchanges) direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, and USANA. Once again, the article will […]
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