March 25, 2019
Since the beginnings of organized direct selling, many entrepreneurs have left their footprints on this industry for others to follow. Among them, there are some who still strongly inspire with what they had achieved. This week’s and the next week’s articles will highlight these true visionaries. David H. McConnell (1858-1937) “That transition from selling books […]
Read MoreFebruary 25, 2019
As we have their 2018 4Q reports at hand, the time has come to take a look at how the industry’s major players did last quarter and eventually, closed the year. The review focuses on the largest seven publicly-owned direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA. AVON Avon’s total revenue in […]
Read MoreNovember 12, 2018
Having received the quarterly results, we can now review and compare companies’ growth performances as of end-third quarter. We also now have a better idea as to how these direct selling giants will close this year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware and USANA, […]
Read MoreOctober 8, 2018
When Andrea Jung was replaced by Sheri McCoy in early 2012 as Avon’s new CEO, expectations from McCoy were quite high. Andrea Jung had been promoted to CEO role at the age of 41 in 1999 and remained there for 12 years. After all those years, the company she handed over to Sheri McCoy was […]
Read MoreAugust 13, 2018
This article is a review of the first-half 2018 performances of seven major public direct selling companies from a revenue growth perspective. You will see there were both impressive and unsatisfactory performances in the second quarter. AVON Avon’s second quarter global revenue was down 3% from last year previous quarter ($1.352 b vs. $1.396 b). […]
Read MoreMay 14, 2018
Having received their first quarter reports, the time has come to review how the industry’s giants did in the first three months. The analysis covers the seven largest public (e.g. whose shares are traded on the stock exchanges) direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, and USANA. Once again, the article will […]
Read MoreFebruary 26, 2018
This week’s article will be a review of six of the largest public direct sales companies’ 2017 growth figures. Although they cannot represent the whole global industry, how these “biggies” have been doing surely gives an idea: AVON Avon’s Q4 2017 sales was at par with its previous year same period sales: Approximately $1.6 billion. […]
Read MoreNovember 27, 2017
Last week we covered seven of the largest direct selling firms’ third quarter performances from a growth perspective. This time, we will be looking into how they did in costs and consequently, in profits. Before going into individual company numbers, a few general observations: * All seven companies report profits for the third quarter. All […]
Read MoreNovember 20, 2017
Having received their periodical financial reports, we now have the opportunity to review companies’ growth performances as of end-third quarter. We also now have a better idea as to how some of the giants will close the year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, […]
Read MoreOctober 30, 2017
People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building credibility towards a product. Depending on the company’s overall strategy and on that specific product, the endorsing personality can be a movie star, musician, model, athlete […]
Read MoreAugust 14, 2017
Having completed the first half the year, we now have public companies’ second quarter reports. We will be reviewing in this article, six of the world’s largest public direct sellers’ growth figures: Avon, Herbalife, Natura, Nu Skin, Tupperware and USANA in alphabetical order. AVON Following the less-than-satisfactory results in the first quarter, there were hopes […]
Read MoreMay 29, 2017
Following the end of the first quarter, it is now the time to review the performances of some of the largest direct selling companies. This analysis so far has covered Avon, Herbalife, Natura, Nu Skin, Oriflame and Tupperware, the largest public direct sellers. This time, USANA has been added after its year-end report announcing it […]
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