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Category Archives: Party Plan


Those That Have Made a Huge Impact on the Industry, Part 2

February 5, 2018

Since the beginnings of organized direct selling, many entrepreneurs have left their footprints for others to follow. Among them, there are those who are still strong inspirations with what they had achieved. Following the five pioneers we covered last week, this week’s article features another group of persons of wisdom. Brownie Wise (1913-1992) “The brain […]

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Those That Have Made a Huge Impact on the Industry, Part 1

January 29, 2018

Since the beginnings of organized direct selling, many entrepreneurs have left their footprints for others to follow. Among them, there are those who are still strong inspirations with what they had achieved. This week’s and the next week’s articles will highlight some of these true visionaries. David H. McConnell (1858-1937) “That transition from selling books […]

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5 Critical Mistakes that Plague New Party Plan Companies

February 20, 2017

Guest author Alan Luce is a veteran direct seller and senior management executive at major companies like Tupperware and PartyLite gifts. He was the founder & CEO of Dorling Kindersley Family Learning, which became a $40 million business in its first four years. Today he’s a consultant to more than a hundred direct selling companies, from […]

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Could ‘Facebook Live’ Change The Game?

December 5, 2016

This week’s guest author is Roseann “Ro” Shales, Vice President of Sales, JIC Nation, a 3-year old e-commerce party plan company. Ro built a $12M organization with Tupperware then moved into corporate management with Weekenders USA, PartyLite, and JAFRA Cosmetics. She was an Executive Consultant, Party Plan Expert, with The Sheffield Group and is the […]

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The Changing Face of Party Plan

July 6, 2015

This week’s post is from Roseann “Ro” Shales. Ro is an Executive Consultant and Party Plan expert with The Sheffield Group. She built a $12M organization with Tupperware then moved into corporate management with Weekenders USA, PartyLite, JAFRA Cosmetics and a few start-up companies. A strategist and connector, Ro and her teammates bring ideas to […]

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Guest Authors @ WDS


Jeff Babener
Michel Bayan
Brett Duncan
Jennifer Fong
Vince Han
Alan Luce
Michele McDonough

Dan Murphy
Betty Palm
Roseann “Ro” Shales
Brent Warrington
Bobbie Wasserman




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