Written by Andrea Waltz. Richard Fenton and Andrea Waltz are the creators of Go for No and authors of Go for No!, a longtime Amazon bestseller in network marketing. They teach direct selling teams how to stay in motion when results are slow, silence is common, and rejection is part of the job. ………………… We’ve all seen the industry headlines over the last 18 months. Many organizations have moved toward affiliate-style models. Social media … [Read More...] about The Invisible Contract Sabotaging Your Direct Sales Team
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Previous Articles on The World of Direct Selling
Building Strategic Promotions and Incentives to Engineer Sustainable Growth
Sponsored Article. Promotions and incentives are powerful levers for leadership teams, but their impact depends entirely on how they are structured. When engineered intentionally, they reinforce … [Read More...] about Building Strategic Promotions and Incentives to Engineer Sustainable Growth
Leadership Unplugged: Sunny Beutler, CEO of Sunrider International
We have Sunny Beutler in this part of “Leadership Unplugged”. Sunny joined Sunrider in 2006, and she has been the company’s Chief Executive Officer since 2021. Could you tell us about your … [Read More...] about Leadership Unplugged: Sunny Beutler, CEO of Sunrider International
Building Belief Again: A Leadership Imperative in Modern Direct Selling
Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Building Belief Again: A Leadership Imperative in Modern Direct Selling
Growth Milestones in Direct Selling Companies 🔒
Numerous direct selling companies start their journeys at small offices, with a few staff, and with very limited budgets. The ease of entry into the market attracts many entrepreneurs, naturally. At … [Read More...] about Growth Milestones in Direct Selling Companies 🔒
A Page in History: The Rise and Fall of Longaberger 🔒
Those who know about The Longaberger Company will agree with me that it is one of the most interesting ventures in the history of direct selling. Beginnings In 1919, John W. Longaberger began an … [Read More...] about A Page in History: The Rise and Fall of Longaberger 🔒
Early Signs of a Failing Direct Sales Business 🔒
Both direct selling company managers and individual direct sellers share two fundamental objectives: maximizing productivity and growing business volume across their organizations. Achieving these … [Read More...] about Early Signs of a Failing Direct Sales Business 🔒
Top Global Direct Selling Stories of 2025 🔒
This week’s article looks back at the key moments from the global direct selling industry in 2025. Last year was marked by shifts, challenges, and exciting new happenings. While the industry faced its … [Read More...] about Top Global Direct Selling Stories of 2025 🔒
Direct Selling in 2024: Flat Global Sales, Shifts in Regions, Changes in Seller Profile 🔒
The World Federation of Direct Selling Associations' (WFDSA) latest global statistics report paints a picture of an industry that stabilized in 2024 after a period of contraction following … [Read More...] about Direct Selling in 2024: Flat Global Sales, Shifts in Regions, Changes in Seller Profile 🔒
New Year’s Resolutions: Talkin ‘Bout Your Reputation
Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm. He also serves as principal of LuncefordWEBB Government Relations. … [Read More...] about New Year’s Resolutions: Talkin ‘Bout Your Reputation