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The World of Direct Selling provides expert articles and news updates on the global direct sales industry.

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Featured Article

Consultant earnings

Independent Direct Sellers’ Earnings 🔒

Individual direct sellers’ earnings have always created a controversy. Some people strongly argue that it is not possible to make even a part-time income in direct sales, let alone a yearly six-figure income. On the other end of the spectrum, there are others who claim it is so easy to get rich. This article reviews 2025 income disclosures from eight well-known direct selling companies. By analyzing average earnings across different ranks and … [Read More...] about Independent Direct Sellers’ Earnings 🔒

Industry News

FTC Takes Historic Action Against Amway

Martin Lipp

LR Health & Beauty Appoints Martin Lipp as New Chief Financial Officer

Nu Skin

Nu Skin Ranked the World’s #1 for Beauty and Wellness Device Systems

Protein Pop Balance

USANA’s Rise Wellness Announces Launch of ‘Protein Pop Balance’

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2026 Ad Rates

Previous Articles on The World of Direct Selling

Masquerading

Familiarity Masquerading as Best Practices

Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Familiarity Masquerading as Best Practices

Avon

Avon’s 140-Year Journey: Innovation, Decline and Reinvention 🔒

Avon’s history is closely tied to the history of direct selling itself. What began in 1886 as an unexpected shift from selling books to selling perfume grew into one of the world’s best-known beauty … [Read More...] about Avon’s 140-Year Journey: Innovation, Decline and Reinvention 🔒

Dr. T. Stoffmehl

Leadership Unplugged: Dr. Thomas Stoffmehl, CEO of Vorwerk Group

This part of our “Leadership Unplugged” series features Dr. Thomas Stoffmehl, CEO of Vorwerk Group. Dr. Stoffmehl joined Vorwerk in 2019. He has been the Chief Executive Officer since January … [Read More...] about Leadership Unplugged: Dr. Thomas Stoffmehl, CEO of Vorwerk Group

Direct sales

More Than a Side Hustle: Why Direct Selling Can Help Develop the Next Generation of Entrepreneurs 🔒

Written by Susannah Schofield OBE. Susannah is the Director General of the UK Direct Selling Association. A passionate advocate for women and young people in business, Susannah was awarded an OBE for … [Read More...] about More Than a Side Hustle: Why Direct Selling Can Help Develop the Next Generation of Entrepreneurs 🔒

Direct Selling Is Great at Launching Products, We’re Terrible at Retiring Them

Written by Brett Duncan. Brett specializes in helping direct selling companies evolve into modern social selling models while still maintaining the culture and essence of who they are and what makes … [Read More...] about Direct Selling Is Great at Launching Products, We’re Terrible at Retiring Them

Q2 2026

Q2 2026 Reviews of Eight Direct Selling Companies 🔒

We saw mixed results from the companies in the second quarter of 2026. While some of the direct sellers such as BeFra and Herbalife showed strong momentum, some others like Medifast and Oriflame could … [Read More...] about Q2 2026 Reviews of Eight Direct Selling Companies 🔒

From Experiments to Agentic Workflows 🔒

Written by Greg Fink, Sr. Vice President of Sales at Inovara. With an extensive experience in the direct sales, gig and social selling industries, Greg helps direct selling businesses realize ROI … [Read More...] about From Experiments to Agentic Workflows 🔒

anna malmhake

Leadership Unplugged: Anna Malmhake, Former CEO of Oriflame Cosmetics

We have Anna Malmhake in this part of “Leadership Unplugged”. Anna began her journey with Oriflame Cosmetics as a Board Member. She was the company’s Chief Executive Officer between June 2023 and … [Read More...] about Leadership Unplugged: Anna Malmhake, Former CEO of Oriflame Cosmetics

Vorwerk

Vorwerk’s €3.6B Success Story in Direct Sales 🔒

Some say direct selling is not a business that can be sustained for many years, and some others claim it is not the 21st century’s selling model. One of the best answers to these is Vorwerk, the … [Read More...] about Vorwerk’s €3.6B Success Story in Direct Sales 🔒

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