May 25, 2020
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing partner of Strategic Choice Partners, a consulting firm that offers strategic support and services to direct selling companies. Brett Duncan What Norms Aren’t Worth […]
Read MoreMay 18, 2020
Among the six major direct sellers reviewed here, four of them reported weakening sales. Given the circumstances we are all in globally, this was not surprising obviously. It was interesting though, the other two announced they had managed to grow. Let’s take a closer look at each of them: HERBALIFE Herbalife came up with a […]
Read MoreMay 11, 2020
Sounds very much like a cliché, doesn’t it? I couldn’t agree more! Even in an industry like direct selling where managements sit on a wealth of data, we see many companies with no meaningful performance measurements. However, all business entities including direct selling companies need to measure the progress towards their goals after determining them. […]
Read MoreMay 4, 2020
Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a dietary supplement and personal care direct sales start-up. That company was the first client of ByDesign Technologies, and Daryl was a critical liaison between ByDesign, the field leaders, and his corporate team. In that role, Daryl […]
Read MoreApril 27, 2020
The initial ideas sounded great to all involved so the expectations were quite high… The first reactions from the field were also very promising: In fact, products were moving out and the whole sales force was happy as the members were receiving increasing commissions… A familiar story, right? It is not uncommon for a startup […]
Read MoreApril 20, 2020
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan is a US DSA Hall of Famer, and member of the DSEF’s Circle of Honor. He’s served in executive roles at Tupperware, PartyLite, DK Family Learning and other companies, […]
Read MoreApril 13, 2020
For several years, Amway has been the largest direct seller in the world from the revenue point of view. 2012 was the year when Avon and Amway changed places at the top. While one company alone is never enough to show a trend an industry is in, the leader’s performance has always been interesting to […]
Read MoreApril 6, 2020
It is evident that we are globally going through unprecedented times. Within this, the direct selling industry is facing immense difficulties. That being said, there are things that can and should be done by company management. Below you will find what several prominent figures of the industry have to say on this. Feel free to […]
Read MoreMarch 30, 2020
In this brief analysis, we take a look at a few of the major direct sellers’ fourth quarter and 2019 growth performances. It is true that these companies alone do not fully represent the sentiment or the trends in the industry, yet how they are doing does give some significant indications. Below is a general […]
Read MoreMarch 23, 2020
Rick Loy is a sales strategist and training specialist with more than 20 years of experience as a Senior Executive in direct selling. As an Associate with Strategic Choice Partners, Rick helps companies update their sales efforts in a way that works in today’s direct selling climate while also taking into account the quickly moving […]
Read MoreMarch 16, 2020
Guest author Ben Gamse is the Senior Market Research Manager at the U.S. Direct Selling Association. Ben is passionate about uncovering market trends and delivering actionable insights to improve decision-making and drive growth. For more than seven years, Ben has led the market research department at the Direct Selling Association (DSA) and collaborates with the […]
Read MoreMarch 9, 2020
Countless articles have been written on this subject and numerous speeches have been given. Yet, borders between these three concepts have generally remained fuzzy in minds. This lack of clarity is important because it leads to unfair criticisms on legitimate businesses. Pyramid Schemes First, a few definitions from trusted sources: According to the World Federation […]
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