The Direct Selling World Alliance (DSWA) which is celebrating its 20th year of service to the industry, is a global association dedicated to supporting the sales force of our profession. The DSWA works directly with companies and their distributors to create a more effective and harmonious business … [Read More...] about The Direct Selling World Alliance Co-Founder Nicki Keohohou Reflects on a Changing Industry
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Previously on The World of Direct Selling
Social Selling Made Simple
Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a dietary supplement and personal care direct sales start-up. That company was … [Read More...] about Social Selling Made Simple
6 Common Reasons Behind Direct Sales Startup Failures
The initial ideas sounded great to all involved so the expectations were quite high… The first reactions from the field were also very promising: In fact, products were moving out and the whole sales … [Read More...] about 6 Common Reasons Behind Direct Sales Startup Failures
Lessons from the Lockdown
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies … [Read More...] about Lessons from the Lockdown
Amway in 2019
For several years, Amway has been the largest direct seller in the world from the revenue point of view. 2012 was the year when Avon and Amway changed places at the top. While one company alone is … [Read More...] about Amway in 2019
In 100 Words: Recommendations in Times of the Global Pandemic
It is evident that we are globally going through unprecedented times. Within this, the direct selling industry is facing immense difficulties. That being said, there are things that can and should be … [Read More...] about In 100 Words: Recommendations in Times of the Global Pandemic
2019 in a Few Major Companies’ Figures
In this brief analysis, we take a look at a few of the major direct sellers’ fourth quarter and 2019 growth performances. It is true that these companies alone do not fully represent the sentiment or … [Read More...] about 2019 in a Few Major Companies’ Figures
The Decision That Defines The Future: Lead, or Follow?
Rick Loy is a sales strategist and training specialist with more than 20 years of experience as a Senior Executive in direct selling. As an Associate with Strategic Choice Partners, Rick helps … [Read More...] about The Decision That Defines The Future: Lead, or Follow?
Five Key Insights from New DSA & Ipsos Consumer Attitudes & Entrepreneurship Study
Guest author Ben Gamse is the Senior Market Research Manager at the U.S. Direct Selling Association. Ben is passionate about uncovering market trends and delivering actionable insights to improve … [Read More...] about Five Key Insights from New DSA & Ipsos Consumer Attitudes & Entrepreneurship Study
Understanding Pyramid Schemes, Ponzi Schemes and Network Marketing
Countless articles have been written on this subject and numerous speeches have been given. Yet, borders between these three concepts have generally remained fuzzy in minds. This lack of clarity is … [Read More...] about Understanding Pyramid Schemes, Ponzi Schemes and Network Marketing
Carnival Has Ended: Time to Accelerate in Brazilian Direct Selling IT Strategy
Marcelo Alves is Co-Founder and CMO of DirectBiz Consultants, the first Brazilian consultancy company specialized in direct selling. Marcelo started his career in direct selling at Natura where he … [Read More...] about Carnival Has Ended: Time to Accelerate in Brazilian Direct Selling IT Strategy