MLM Archives - The World of Direct Selling

Tag Archives: MLM

The Concept of “Multiplier” (or “The Mark Up”)

September 12, 2016

We took a brief look at various direct selling companies’ costs and profits last week. Analyzing their figures brings us to this industry-wide well-known concept. For those who are not that familiar with this concept, it is a numerical value showing how much retail sales is to be achieved with “one unit” of product cost. […]

Q&A with Ben Woodward

April 18, 2016

From time to time we see career transitions between the corporate world and the field within the direct selling industry. Most often, the direction is from the field to corporate life. It is not common for a direct sales company manager to leave his/her job and start working as a distributor. This is especially true […]

Vemma: Preparing for the FTC Ambush

September 21, 2015

This week’s author Jeffrey A. Babener is the principal attorney in the law firm of Babener & Associates. For more than 25 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the Direct Selling Association. He has served as legal advisor to various NYSE direct selling […]

Question:
We send lots of emails as our main channel of communication, but I’m not so sure that’s smart. Some people say “email is dead.” Do you agree?

Answer:
No, email is definitely not dead.

That said, it can sometimes feel like a necessary evil. That’s typically because we’ve abused it and used it in ways that actually encourage our Distributors to ignore them.

Here are some quick thoughts on how to improve your email effectiveness:

1) Send less emails. For most direct selling companies, the conversation can end right here. Because we don’t plan our communications well, we end up sending an email out every time we have something to say. Consolidate your emails and train your people to pay attention to the few you do send out, rather than ignore the many you send.

2) Segment your audiences. Most direct selling companies send just about every message to everyone. But customers don’t care about changes to the comp plan. Distributors in New York don’t really need four reminders about the local meeting coming up in Utah. Segment your audiences so you can actually deliver pertinent, relevant information in the eyes of the recipient.

3) Scrub your list. If you aren’t regularly removing people from your email distribution lists, you must start now. If someone hasn’t opened a single email in a year, it’s safe to remove them entirely, don’t you think? By doing this, your email deliverability can increase.

Have a question you want to feature in an upcoming newsletter?
Submit your question now to the experts at Strategic Choice Partners.