MLM Archives - The World of Direct Selling

Tag Archives: MLM

The Concept of “Multiplier” (or “The Mark Up”)

September 12, 2016

We took a brief look at various direct selling companies’ costs and profits last week. Analyzing their figures brings us to this industry-wide well-known concept. For those who are not that familiar with this concept, it is a numerical value showing how much retail sales is to be achieved with “one unit” of product cost. […]

Q&A with Ben Woodward

April 18, 2016

From time to time we see career transitions between the corporate world and the field within the direct selling industry. Most often, the direction is from the field to corporate life. It is not common for a direct sales company manager to leave his/her job and start working as a distributor. This is especially true […]

Vemma: Preparing for the FTC Ambush

September 21, 2015

This week’s author Jeffrey A. Babener is the principal attorney in the law firm of Babener & Associates. For more than 25 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the Direct Selling Association. He has served as legal advisor to various NYSE direct selling […]

Question:
We have a planning session set up to determine our strategy for next year. What are some practical tips we can use to make this session as good as it can be?

Answer:
There’s a lot that goes into an effective planning session, but here are three quick tips to keep in mind.

1) Don’t feel like you have to reinvent yourself every year. Too many companies make too many bold moves year after year. Sometimes the best plan is simple and boring. Maybe your business doesn’t need to be so bold; maybe you just need to find a way to do what you’re doing a little bit more. Or maybe you need to identify a couple things you need to stop doing. Don’t put so much pressure on your plans every year.

2) Don’t get too many people involved. We think 6-10 executives is the perfect size for a planning session. If you get much more than 10, it’s very difficult to focus at the level you need to focus at to be productive.

3) Document your plan during the session. We always use live notetaking in our sessions, where the notes are on the screen for all to see, and the entire group is literally on the same page. By working toward a document that accurately and concisely captures the group’s decisions in real-time, you’ll leave the session feeling like it was time very well spent.

Have a question you want to feature in an upcoming newsletter?
Submit your question now to the experts at Strategic Choice Partners.