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Tag Archives: MLM


Those That Have Made a Huge Impact on the Industry, Part 2

February 5, 2018

Since the beginnings of organized direct selling, many entrepreneurs have left their footprints for others to follow. Among them, there are those who are still strong inspirations with what they had achieved. Following the five pioneers we covered last week, this week’s article features another group of persons of wisdom. Brownie Wise (1913-1992) “The brain […]

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Revisiting Expectations from Industry Stakeholders

January 8, 2018

As we have 2017 already wrapped up, I thought it might be a good idea to revisit some expectations from the major stakeholders: Regulators, media, direct sellers, direct sales companies and last but not least, trade organizations. Regulators Make sure you understand this industry and its dynamics well. Not all businesses here are innocent but […]

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The Concept of “Multiplier” (or “The Mark Up”)

September 12, 2016

We took a brief look at various direct selling companies’ costs and profits last week. Analyzing their figures brings us to this industry-wide well-known concept. For those who are not that familiar with this concept, it is a numerical value showing how much retail sales is to be achieved with “one unit” of product cost. […]

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Q&A with Ben Woodward

April 18, 2016

From time to time we see career transitions between the corporate world and the field within the direct selling industry. Most often, the direction is from the field to corporate life. It is not common for a direct sales company manager to leave his/her job and start working as a distributor. This is especially true […]

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Vemma: Preparing for the FTC Ambush

September 21, 2015

This week’s author Jeffrey A. Babener is the principal attorney in the law firm of Babener & Associates. For more than 25 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the Direct Selling Association. He has served as legal advisor to various NYSE direct selling […]

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