February 26, 2018
This week’s article will be a review of six of the largest public direct sales companies’ 2017 growth figures. Although they cannot represent the whole global industry, how these “biggies” have been doing surely gives an idea: AVON Avon’s Q4 2017 sales was at par with its previous year same period sales: Approximately $1.6 […]
Read MoreNovember 20, 2017
Having received their periodical financial reports, we now have the opportunity to review companies’ growth performances as of end-third quarter. We also now have a better idea as to how some of the giants will close the year. This analysis will focus on the public direct selling companies, Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, […]
Read MoreSeptember 11, 2017
In an article I wrote back in October 2016 I was discussing if Oriflame was back on track. The reason was that after a period of unsatisfactory results between the years 2010-2016, Oriflame had reported quite positive figures for the second quarter of 2016. As a background information, with an annual sales of EUR 1.2 billion […]
Read MoreMarch 6, 2017
This second part of our 2016 review will cover Nu Skin, Oriflame, Tupperware and Amway. With their last year’s 4Q reports at hand, last week we started looking at how the industry’s major players did last quarter and eventually, closed the year. For last week’s article that reviewed Avon, Herbalife and Natura, please click here. […]
Read MoreNovember 21, 2016
In less than two months from now, companies will be finished with their works towards their plans for 2016. Let’s then, take a look at what six of the largest public direct sellers have done so far in revenue generation, with a closer focus on their third quarter performances. The below table shows us that […]
Read MoreOctober 10, 2016
With an annual sales of €1.2 billion (approx. $1.08 billion) Oriflame is the second largest European direct seller. The company was founded in 1967 in Sweden by Jonas and Robert af Jochnick brothers and Bengt Hellsten. Listed on the Stockholm Stock Exchange, Oriflame has been a public company since 2004. Today, Oriflame is a global […]
Read MoreApril 25, 2016
Oriflame’s story begins in 1967 in a small office in Stockholm, Sweden. Three partners, Jonas and Robert af Jochnick brothers and Bengt Hellsten give a start by selling cosmetics through the direct sales method. Company’s name originates from a royal banner of medieval France that was opened only on the battlefield. The original word is […]
Read MoreMarch 7, 2016
As we now have their last year’s Q4 reports, it is the time for us to take a brief look at how the giants did last year. The group we will cover consists of the six largest publicly-owned direct selling companies, plus the industry leader Amway. As you will see, these companies came with very […]
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