November 18, 2019
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan is a US DSA Hall of Famer, and member of the DSEF’s Circle of Honor. He’s served in executive roles at Tupperware, PartyLite, DK Family Learning and other companies, […]
Read MoreNovember 11, 2019
Following the third quarter, five of the largest public direct sellers’ sales so far in 2019 have been lower than last year. The sales declines range from -1% (Herbalife) to -15% (Avon). Let’s take a look at these companies’ sales performances one by one… AVON Following the third quarter results, Jan Zijderveld, Avon CEO, said, […]
Read MoreNovember 4, 2019
Managements at direct selling companies are no exceptions when it comes to making mistakes. Some of these are minor in nature so they might not hurt the whole operation much. However, some others can make real damages. Below are six areas where if mistakes are made, the consequences on the sales organization might be disastrous: […]
Read MoreOctober 28, 2019
Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the U.S. Direct Selling Association. He has served as legal advisor to various major direct selling companies, […]
Read MoreOctober 21, 2019
Rick Loy is a sales strategist and training specialist with more than 20 years of experience as a Senior Executive in direct selling. As an Associate with Strategic Choice Partners, Rick helps companies update their sales efforts in a way that works in today’s direct selling climate while also taking into account the quickly moving […]
Read MoreOctober 14, 2019
Mark Hughes was born in 1956, in California. He began living with his mother after his parents divorced when he was 14. His mother at the time was fighting with obesity and was heavily on various pills. Mark dropped out of school in the ninth grade. He started using drugs. “I was a little delinquent. […]
Read MoreOctober 7, 2019
A widely accepted claim about the industry says it is not a business model that can be pursued for a long period of time. So, both the investors and the individuals should think twice before getting into it. While there are no meaningful statistics that prove direct selling companies have shorter life spans than say, […]
Read MoreSeptember 30, 2019
Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a dietary supplement and personal care direct sales start-up. That company was the first client of ByDesign Technologies, and Daryl was a critical liaison between ByDesign, the field leaders, and his corporate team. In that role, […]
Read MoreSeptember 23, 2019
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing partner of Strategic Choice Partners, a consulting firm that offers strategic support and services to direct selling companies. Guest Post by Brett Duncan Our […]
Read MoreSeptember 16, 2019
Beginnings Natura was founded in 1969 in Brazil by Luiz Seabra. 27-year-old Seabra founded Natura as a small lab and a cosmetics shop. In the beginning, his intention was traditional retailing. Five years later, the decision was to go direct selling, following Avon, which had been successfully operating in Brazil for a while. For eight […]
Read MoreSeptember 9, 2019
When well-planned and well-executed, incentive (or, promotion) campaigns are very effective tools that expedite reaching goals. They are quite often used by direct selling companies, too. Some of them succeed but some others fall short of achieving any desired results. Are you doing your best to make good use of these programs? Let’s take a […]
Read MoreSeptember 2, 2019
Guest author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network marketing companies at every stage of success. Steve has a 20+ year career in direct sales that included working as the CEO at three prominent network marketing companies and […]
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