Karen Peterson is a member of Strategic Choice Partners, and helps direct sales companies with their event and incentive planning. She is a Certified Meeting Professional with more than 30 years experience working with direct selling companies. From RFP development to contract negotiations to … [Read More...] about Incentive Trips & the Road to Recovery in a Quarantined World
Main Content
Previously on The World of Direct Selling
The Direct Selling World Alliance Co-Founder Nicki Keohohou Reflects on a Changing Industry
The Direct Selling World Alliance (DSWA) which is celebrating its 20th year of service to the industry, is a global association dedicated to supporting the sales force of our profession. The DSWA … [Read More...] about The Direct Selling World Alliance Co-Founder Nicki Keohohou Reflects on a Changing Industry
What Makes a Good Compensation Plan?
A well-designed compensation plan is vital for a direct selling company’s success. There is no doubt about it. The direct selling industry (at least in general) has learned this lesson so far. It has … [Read More...] about What Makes a Good Compensation Plan?
Executive Q&A: Angela Cretu, CEO of Avon
We are having Angela Cretu of Avon at the Executive Q&A this time. Since she joined Avon in 1998 as an Area Manager in Romania, Angela has held increasingly important roles at the company. … [Read More...] about Executive Q&A: Angela Cretu, CEO of Avon
5 Pitfalls to Avoid When Working with a Back Office Provider
Chris Clark is an associate with Strategic Choice Partners. Chris is a back office expert, customer service and commissions systems specialist. She assists companies in identifying systems and … [Read More...] about 5 Pitfalls to Avoid When Working with a Back Office Provider
Traditional Retail is Coming Around to Direct Selling’s Way of Thinking
Peter Maddox has been the President of the Direct Sellers Association of Canada since January 2018. Peter has extensive experience in the association world and the marketing industry. Over his career, … [Read More...] about Traditional Retail is Coming Around to Direct Selling’s Way of Thinking
Direct Selling’s Hall of Fame – Part 2
Many entrepreneurs have left their footprints on the global direct sales industry. Among them, there are some who still strongly inspire others. Following the five pioneers we covered last week, this … [Read More...] about Direct Selling’s Hall of Fame – Part 2
Direct Selling’s Hall of Fame – Part 1
Since the beginnings of organized direct selling, many entrepreneurs have left their footprints for others to follow. Among them, there are those who are still strong inspirations with what they had … [Read More...] about Direct Selling’s Hall of Fame – Part 1
What Norms Aren’t Worth Rushing Back To?
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing … [Read More...] about What Norms Aren’t Worth Rushing Back To?
Mixed Growth Performances in the First Quarter
Among the six major direct sellers reviewed here, four of them reported weakening sales. Given the circumstances we are all in globally, this was not surprising obviously. It was interesting though, … [Read More...] about Mixed Growth Performances in the First Quarter
Only If You Measure, You Can Manage
Sounds very much like a cliché, doesn’t it? I couldn’t agree more! Even in an industry like direct selling where managements sit on a wealth of data, we see many companies with no meaningful … [Read More...] about Only If You Measure, You Can Manage