August 13, 2018
This article is a review of the first-half 2018 performances of seven major public direct selling companies from a revenue growth perspective. You will see there were both impressive and unsatisfactory performances in the second quarter. AVON Avon’s second quarter global revenue was down 3% from last year previous quarter ($1.352 b vs. $1.396 b). […]
Read MoreAugust 6, 2018
A well-designed compensation plan is vital for a direct selling company’s success. There is no doubt about it. The direct selling industry (at least in general) has learned this lesson so far. A compensation plan might seem like a complicated series of calculations and most of the blame in this should go to some of […]
Read MoreJuly 30, 2018
A Ponzi scheme is an investment fraud that involves the payment of purported returns to existing investors from funds contributed by new investors, as explained by the SEC. In other words, it is a scheme where the investors who join earlier are paid off with funds raised from new ones. In the legitimate world, individuals […]
Read MoreJuly 23, 2018
Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the U.S. Direct Selling Association. He has served as legal advisor to various major direct selling companies, […]
Read MoreJuly 16, 2018
This week’s article is from Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice President of Global Marketing and Sr. Director of Online Solutions. He works directly with direct selling companies as a strategic facilitator and corporate consultant, specializing in leading marketing, […]
Read MoreJuly 9, 2018
In this article, you will find those undesirable habits found at direct sales companies that drive their distributors, customers, and investors crazy. This is not to say that all or most businesses are plagued with such habits. We see them at some direct selling companies. Yet we also see they are not taken as seriously all […]
Read MoreJuly 2, 2018
The WFDSA (World Federation of Direct Selling Associations) has reported recently that the direct selling industry’s sales volume was $189.6 billion in 2017, representing an increase of 1.6% compared to previous year. That is good… but not that good. The global industry’s growth rate had been 6.1% in 2014, 7.6% in 2015, and 1.9% in […]
Read MoreJune 25, 2018
Some say one can make a fortune in network marketing. Others say direct sellers’ earnings do not cover even those minimal expenses they make. Which one is true? Or truth is somewhere in-between? This article is an overview of 10 direct selling companies’ income disclosures for 2017. The businesses covered here are of varying sizes […]
Read MoreJune 18, 2018
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan is a US DSA Hall of Famer, and member of the DSEF’s Circle of Honor. He’s served in executive roles at Tupperware, PartyLite, DK Family Learning and other companies, […]
Read MoreJune 11, 2018
Growth is important in all industries, no doubt about it. In today’s challenging business environment, this is crucial at least to prevent complete failure. However, growth is more important in direct selling than it is in many other industries. And this is especially so on the acquisition side. We generally call this “recruiting”. What we […]
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