September 26, 2016
Many articles have been written on this subject. Despite all this, borders between these three concepts remain fuzzy in many minds. This lack of clarity in general public is important because it leads to unfair criticisms pointed out to legitimate businesses. Below I will explain how I differentiate these three ways of making a “business” […]
Read MoreSeptember 19, 2016
In my career as a direct selling consultant, I have obviously received many questions on one of the main components of a business project: The Compensation Plan. Some of these aim at understanding what this is all about, while others’ intention is to achieve a good, competitive plan and sometimes, the most innovative one. Here […]
Read MoreSeptember 12, 2016
We took a brief look at various direct selling companies’ costs and profits last week. Analyzing their figures brings us to this industry-wide well-known concept. For those who are not that familiar with this concept, it is a numerical value showing how much retail sales is to be achieved with “one unit” of product cost. […]
Read MoreSeptember 5, 2016
Following the second quarter reports from public direct sellers, the time has come now to take a look at various companies’ cost structures and profits. In this article, 11 direct selling companies with varying sizes of business and with different product portfolios will be covered: Avon, Herbalife, Mannatech, Natura, Nature’s Sunshine Products, NHT Global, Nu […]
Read MoreAugust 29, 2016
Now the Pre-Sales Manager at Gera, a Brazilian software company specialized in IT solutions for direct selling, Marcelo Alves has been working for more than 25 years in several areas of important direct selling companies such as Natura and DirectBiz Consultants. His expertise includes market planning, sales team management, implementation of multi-channel strategies and direct selling […]
Read MoreAugust 22, 2016
This guest post is from Jeffrey A. Babener, the principal attorney in the law firm of Babener & Associates. For more than 25 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the Direct Selling Association. He has served as legal advisor to various NYSE direct selling companies, including […]
Read MoreAugust 15, 2016
The negative trend in Avon’s revenue growth began in 2012. But its profitability had started to deteriorate in 2009, three years before the downward trend began in sales. The sharp decline in profits came in 2012, though. And none of the measures taken to reverse this situation produced any material results. The new CEO Sheri […]
Read MoreAugust 8, 2016
Having received the second quarter reports, we now have the opportunity to review companies’ growth figures as of mid-2016. This brief analysis will focus on world’s five largest public direct selling companies, Avon, Herbalife, Natura, Nu Skin, and Tupperware, in alphabetical order. AVON Avon’s second quarter sales declined 8% to $1.4 billion. Company’s first six […]
Read MoreAugust 1, 2016
Product catalogue is a very important sales and marketing tool in direct selling. Being so, it fulfills several functions simultaneously: * As a medium of communication, it announces new products, new campaigns, new prices and the like. * Helps keeping sales force motivation and interest high at all times. * Creates a “reason” for the […]
Read MoreJuly 25, 2016
This week’s author Jeffrey A. Babener is the principal attorney in the law firm of Babener & Associates. For more than 25 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the Direct Selling Association. He has served as legal advisor to various NYSE direct selling […]
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