October 14, 2019
Mark Hughes was born in 1956, in California. He began living with his mother after his parents divorced when he was 14. His mother at the time was fighting with obesity and was heavily on various pills. Mark dropped out of school in the ninth grade. He started using drugs. “I was a little delinquent. […]
Read MoreOctober 7, 2019
A widely accepted claim about the industry says it is not a business model that can be pursued for a long period of time. So, both the investors and the individuals should think twice before getting into it. While there are no meaningful statistics that prove direct selling companies have shorter life spans than say, […]
Read MoreSeptember 30, 2019
Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a dietary supplement and personal care direct sales start-up. That company was the first client of ByDesign Technologies, and Daryl was a critical liaison between ByDesign, the field leaders, and his corporate team. In that role, […]
Read MoreSeptember 23, 2019
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing partner of Strategic Choice Partners, a consulting firm that offers strategic support and services to direct selling companies. Guest Post by Brett Duncan Our […]
Read MoreSeptember 16, 2019
Beginnings Natura was founded in 1969 in Brazil by Luiz Seabra. 27-year-old Seabra founded Natura as a small lab and a cosmetics shop. In the beginning, his intention was traditional retailing. Five years later, the decision was to go direct selling, following Avon, which had been successfully operating in Brazil for a while. For eight […]
Read MoreSeptember 9, 2019
When well-planned and well-executed, incentive (or, promotion) campaigns are very effective tools that expedite reaching goals. They are quite often used by direct selling companies, too. Some of them succeed but some others fall short of achieving any desired results. Are you doing your best to make good use of these programs? Let’s take a […]
Read MoreSeptember 2, 2019
Guest author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network marketing companies at every stage of success. Steve has a 20+ year career in direct sales that included working as the CEO at three prominent network marketing companies and […]
Read MoreAugust 26, 2019
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan is a US DSA Hall of Famer, and member of the DSEF’s Circle of Honor. He’s served in executive roles at Tupperware, PartyLite, DK Family Learning and other companies, […]
Read MoreAugust 19, 2019
This week I have the quarterly growth analysis that I have been doing for several years. It focuses on the largest public direct sales companies and as far as I am concerned, gives an insight on the global industry’s direction. Previously, this analysis had included Oriflame as well, but as this company decided to […]
Read MoreAugust 12, 2019
Growth is important in all industries, no doubt about it. In today’s challenging business environment, this is crucial at least to prevent complete failure. That said, growth is probably more important in direct selling than it is in many other industries. And this is especially so on the acquisition of sales force members. We […]
Read MoreAugust 5, 2019
A Ponzi scheme is an investment fraud that involves the payment of purported returns to existing investors from funds contributed by new investors, as explained by the SEC. In other words, it is a scheme where the investors who join earlier are paid off with funds raised from new ones. In the legitimate world, individuals […]
Read MoreJuly 29, 2019
Recently, the World Federation of Direct Selling Associations (WFDSA) has reported 2018 global statistics for the industry. Last year the global sales force of 118.4 million people generated estimated retail sales of USD 192.9 billion, a new record, the WFDSA said. As the above graph shows, the global industry has shown a sustained growth […]
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