July 16, 2018
This week’s article is from Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice President of Global Marketing and Sr. Director of Online Solutions. He works directly with direct selling companies as a strategic facilitator and corporate consultant, specializing in leading marketing, […]
Read MoreJuly 9, 2018
In this article, you will find those undesirable habits found at direct sales companies that drive their distributors, customers, and investors crazy. This is not to say that all or most businesses are plagued with such habits. We see them at some direct selling companies. Yet we also see they are not taken as seriously all […]
Read MoreJuly 2, 2018
The WFDSA (World Federation of Direct Selling Associations) has reported recently that the direct selling industry’s sales volume was $189.6 billion in 2017, representing an increase of 1.6% compared to previous year. That is good… but not that good. The global industry’s growth rate had been 6.1% in 2014, 7.6% in 2015, and 1.9% in […]
Read MoreJune 25, 2018
Some say one can make a fortune in network marketing. Others say direct sellers’ earnings do not cover even those minimal expenses they make. Which one is true? Or truth is somewhere in-between? This article is an overview of 10 direct selling companies’ income disclosures for 2017. The businesses covered here are of varying sizes […]
Read MoreJune 18, 2018
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan is a US DSA Hall of Famer, and member of the DSEF’s Circle of Honor. He’s served in executive roles at Tupperware, PartyLite, DK Family Learning and other companies, […]
Read MoreJune 11, 2018
Growth is important in all industries, no doubt about it. In today’s challenging business environment, this is crucial at least to prevent complete failure. However, growth is more important in direct selling than it is in many other industries. And this is especially so on the acquisition side. We generally call this “recruiting”. What we […]
Read MoreJune 4, 2018
Sounds very much like a cliché, doesn’t it? I couldn’t agree more! Even in an industry like direct selling where managements sit on a wealth of data, we see many companies with no meaningful performance measurements. All business entities, including direct selling companies need to measure the progress towards their goals after determining them. “Key […]
Read MoreMay 28, 2018
Legitimate direct selling and pyramid schemes have often been confused. While there are clear distinctions between the two, pyramid scheme promoters do everything possible to disguise what they really do and to represent themselves as legitimate network marketing activities. We will go over some of the most frequently asked questions on this topic: 1. What […]
Read MoreMay 21, 2018
This week’s featured article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at TJX, Pepsico, Panera Bread, Princess House and Immunotec. For the last 15 years Dan has served as both a CEO, CFO and COO for two party […]
Read MoreMay 14, 2018
Having received their first quarter reports, the time has come to review how the industry’s giants did in the first three months. The analysis covers the seven largest public (e.g. whose shares are traded on the stock exchanges) direct sellers: Avon, Herbalife, Natura, Nu Skin, Oriflame, Tupperware, and USANA. Once again, the article will […]
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