September 16, 2019
Beginnings Natura was founded in 1969 in Brazil by Luiz Seabra. 27-year-old Seabra founded Natura as a small lab and a cosmetics shop. In the beginning, his intention was traditional retailing. Five years later, the decision was to go direct selling, following Avon, which had been successfully operating in Brazil for a while. For eight […]
Read MoreSeptember 9, 2019
When well-planned and well-executed, incentive (or, promotion) campaigns are very effective tools that expedite reaching goals. They are quite often used by direct selling companies, too. Some of them succeed but some others fall short of achieving any desired results. Are you doing your best to make good use of these programs? Let’s take a […]
Read MoreSeptember 2, 2019
Guest author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network marketing companies at every stage of success. Steve has a 20+ year career in direct sales that included working as the CEO at three prominent network marketing companies and […]
Read MoreAugust 26, 2019
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan is a US DSA Hall of Famer, and member of the DSEF’s Circle of Honor. He’s served in executive roles at Tupperware, PartyLite, DK Family Learning and other companies, […]
Read MoreAugust 19, 2019
This week I have the quarterly growth analysis that I have been doing for several years. It focuses on the largest public direct sales companies and as far as I am concerned, gives an insight on the global industry’s direction. Previously, this analysis had included Oriflame as well, but as this company decided to […]
Read MoreAugust 12, 2019
Growth is important in all industries, no doubt about it. In today’s challenging business environment, this is crucial at least to prevent complete failure. That said, growth is probably more important in direct selling than it is in many other industries. And this is especially so on the acquisition of sales force members. We […]
Read MoreAugust 5, 2019
A Ponzi scheme is an investment fraud that involves the payment of purported returns to existing investors from funds contributed by new investors, as explained by the SEC. In other words, it is a scheme where the investors who join earlier are paid off with funds raised from new ones. In the legitimate world, individuals […]
Read MoreJuly 29, 2019
Recently, the World Federation of Direct Selling Associations (WFDSA) has reported 2018 global statistics for the industry. Last year the global sales force of 118.4 million people generated estimated retail sales of USD 192.9 billion, a new record, the WFDSA said. As the above graph shows, the global industry has shown a sustained growth […]
Read MoreJuly 22, 2019
Guest author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network marketing companies at every stage of success. Steve has a 20+ year career in direct sales that included working as the CEO at three prominent network marketing companies and […]
Read MoreJuly 15, 2019
Jeannie Price is a seasoned direct sales veteran with over 26 years of leadership experience in various companies. In her most recent role as General Manager for Omnilife USA, Jeannie facilitated and guided the planning process in formulating a new vision and strategic direction for expansion into the non-minority market in the US. As an […]
Read MoreJuly 8, 2019
Guest author Ben Gamse is the Senior Market Research Manager at the U.S. Direct Selling Association. Ben is passionate about uncovering market trends and delivering actionable insights to help make better business decisions and drive growth. For more than six years, Ben has led the market research department at Direct Selling Association and collaborates with […]
Read MoreJuly 1, 2019
In this article, you will find those undesirable habits found at direct sales companies that drive their distributors, customers, and investors crazy. This is not to say that all or most businesses are plagued with such habits. We see them at some of the direct selling companies. Yet we also see they are not taken […]
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