We are having Angela Cretu of Avon at the Executive Q&A this time. Since she joined Avon in 1998 as an Area Manager in Romania, Angela has held increasingly important roles at the company. Angela's previous two positions before being promoted to CEO post were GVP Turkey, Middle East & Africa … [Read More...] about Executive Q&A: Angela Cretu, CEO of Avon
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Previously on The World of Direct Selling
Lessons from the Lockdown
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies … [Read More...] about Lessons from the Lockdown
Amway in 2019
For several years, Amway has been the largest direct seller in the world from the revenue point of view. 2012 was the year when Avon and Amway changed places at the top. While one company alone is … [Read More...] about Amway in 2019
In 100 Words: Recommendations in Times of the Global Pandemic
It is evident that we are globally going through unprecedented times. Within this, the direct selling industry is facing immense difficulties. That being said, there are things that can and should be … [Read More...] about In 100 Words: Recommendations in Times of the Global Pandemic
2019 in a Few Major Companies’ Figures
In this brief analysis, we take a look at a few of the major direct sellers’ fourth quarter and 2019 growth performances. It is true that these companies alone do not fully represent the sentiment or … [Read More...] about 2019 in a Few Major Companies’ Figures
The Decision That Defines The Future: Lead, or Follow?
Rick Loy is a sales strategist and training specialist with more than 20 years of experience as a Senior Executive in direct selling. As an Associate with Strategic Choice Partners, Rick helps … [Read More...] about The Decision That Defines The Future: Lead, or Follow?
Five Key Insights from New DSA & Ipsos Consumer Attitudes & Entrepreneurship Study
Guest author Ben Gamse is the Senior Market Research Manager at the U.S. Direct Selling Association. Ben is passionate about uncovering market trends and delivering actionable insights to improve … [Read More...] about Five Key Insights from New DSA & Ipsos Consumer Attitudes & Entrepreneurship Study
Understanding Pyramid Schemes, Ponzi Schemes and Network Marketing
Countless articles have been written on this subject and numerous speeches have been given. Yet, borders between these three concepts have generally remained fuzzy in minds. This lack of clarity is … [Read More...] about Understanding Pyramid Schemes, Ponzi Schemes and Network Marketing
Carnival Has Ended: Time to Accelerate in Brazilian Direct Selling IT Strategy
Marcelo Alves is Co-Founder and CMO of DirectBiz Consultants, the first Brazilian consultancy company specialized in direct selling. Marcelo started his career in direct selling at Natura where he … [Read More...] about Carnival Has Ended: Time to Accelerate in Brazilian Direct Selling IT Strategy
Trust and Communication: The Foundation of Success in Direct Sales
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing … [Read More...] about Trust and Communication: The Foundation of Success in Direct Sales
Exploring A New Workforce in 2020!
This week’s featured article is from Michele McDonough, Co-Founder of C3 Executive Search. Building on many decades of her direct selling career experience, Michele partnered in establishing C3 … [Read More...] about Exploring A New Workforce in 2020!