October 22, 2018
This week’s article is from Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice President of Global Marketing and Sr. Director of Online Solutions. He works directly with direct selling companies as a strategic facilitator and corporate consultant, specializing in leading marketing, […]
Read MoreOctober 15, 2018
“Cost multiple” has been a very popular concept in direct selling. For those who are not that familiar with this concept, it is a numerical value showing how much retail sales is to be achieved with “one unit” of product cost. Direct selling consultant Dan Murphy says in his article The Implications of a Trade […]
Read MoreOctober 8, 2018
When Andrea Jung was replaced by Sheri McCoy in early 2012 as Avon’s new CEO, expectations from McCoy were quite high. Andrea Jung had been promoted to CEO role at the age of 41 in 1999 and remained there for 12 years. After all those years, the company she handed over to Sheri McCoy was […]
Read MoreOctober 1, 2018
Both direct selling company managers and network marketing leaders on the field work in the same direction: Maximizing productivity and business volume in their teams. On the road, there are signs and symptoms that show things are not going right. Some of the issues might be transient and do not hurt the business much, but […]
Read MoreSeptember 24, 2018
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan is a US DSA Hall of Famer, and member of the DSEF’s Circle of Honor. He’s served in executive roles at Tupperware, PartyLite, DK Family Learning and other companies, […]
Read MoreSeptember 17, 2018
This week’s article is a short compilation of questions that are frequently directed to those in the direct selling industry. These questions are asked either because of being less or misinformed or due purely to prejudices. I am sure many of you have come across some or all of these. Here are my usual answers […]
Read MoreSeptember 10, 2018
In 1975, the U.S. Federal Trade Commission (FTC) accused Amway of operating as a pyramid scheme. Many people might think this case had lasted a few months at most but actually it took four years until 1979. As an introductory note, the Federal Trade Commission has the regulatory authority over direct selling businesses in the […]
Read MoreSeptember 3, 2018
Tupperware is definitely an iconic name in the global direct selling industry. For one thing, “Tupperware parties” have become synonymous with direct sellers’ product demonstrations made at homes. Secondly, Tupperware has become a generic name for plastic food containers. This week we will look into how this company was founded, how it has evolved and […]
Read MoreAugust 27, 2018
Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in the direct selling industry, including many members of the U.S. Direct Selling Association. He has served as legal advisor to various major direct selling companies, […]
Read MoreAugust 20, 2018
This week’s featured article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at TJX, Pepsico, Panera Bread, Princess House and Immunotec. For the last 15 years Dan has served as both a CEO, CFO and COO for two party […]
Read More
